About Us
SARA KOVEL
FOUNDER & CREATIVE DIRECTOR
Sara Kovel has been planning weddings and events for over 20 years and has earned recognition amongst her industry peers as one of New England’s top planners.
Originally from the idyllic Berkshires in Western Massachusetts, she began her career at the esteemed Breakers Hotel in Palm Beach, Florida, where she collaborated with some of the industry's most talented event professionals.
Eventually relocating back North, Sara found a home in Boston at the Five Star, Five Diamond Four Seasons Hotel as a Catering Sales Manager, where she planned weddings and events and (where she met her husband William, who was the Chef of Aujourd’hui at the time). In 2011, William and Sara opened Catalyst Restaurant, one of the pioneer restaurants and event venues in Technology Square near the MIT Campus in Cambridge, Massachusetts. Together, they founded Walsh Hospitality, which includes a growing portfolio of restaurants and event venues, and launched Sara Kovel Events in 2015.
Sara’s approach embraces her New England pragmatism, discretion, and her light-hearted sense of humor. Her goal is for you to enjoy your engagement (and share a few laughs with Sara along the way) while she and her team handle the details for you.
We are excited to get to know you and start dreaming up ideas for your celebration!
“Our goal is to understand our clients - their wishes, personalities, dynamic as a couple, and style - and turn it into an event that tells their story. It's important that our clients and their guests feel cared for, and we strive to be generous with our time and resources.”
PRESS
As seen in Vogue, Over the Moon, Boston Common Magazine, Carats & Cake, The New York Times, The Boston Globe, Money Magazine & CNN.
